关于小学生对家庭旅游决策的影响讨论—以家庭为例黎凡摘 要小学生旅游出行偏好影响着整个家庭的出游决策，当前小学生旅游市场已经成为旅游市场细分的一个重要组成部分。本文针对小学生旅游的具体偏好，与其偏好对决策产生的不同影响做出了详细讨论。本文通过查阅大量的文献资料，了解到东、西方多方学者的多种学说。并且发现国关于“孩子对家庭旅游决策影响”的讨论较少，尤其是专门针对“小学生”这个群体的讨论成果更为鲜见。本文以小学生为讨论对象，采纳了问卷调查法搜集一手资料。调查涉与 3 所小学，发放问卷共计 75 份，回收得到有效问卷共计 69 份，问卷有效回收率为 92%。论文使用了 Excel 软件和 Spss 软件对问卷数据进行分析，结果显示小学生的旅游偏好主要为：注重景点、旅游项目的参加性，向往教科书上提到的景点、同学好友去过的景点，喜爱购买新奇纪念品，但偏好对家庭出游决策的影响程度存在显著差异。论文就本讨论成果提出了针对小学生家庭旅游市场的开发建议，最终对“小学生对家庭旅游决策影响”形成了较为系统的分析与论述。关键词：小学生旅游 旅游偏好 家庭旅游决策 AbstractPupils travel preferences affect the whole family of travel decision-making,currently,pupils tourism market has become an important tourism market segmentation part. In this thesis, the specific pupils travel preferences, as well as preference differential impact on the decisions made in detail. Through access to a lot of literature, understand that the Eastern and Western scholars of a variety of multi-party doctrine. We found that over the "child impact on the family travel decision-making" study less, especially specific "pupils" research in this population is more rare. This paper selected families having child in Beijing, using questionnaire survey to collect first-hand information. Beijing three primary schools involved in the investigation, a total of 75 questionnaires were returned by a total of 69 valid questionnaires, the questionnaire response rate was 92%. Paper using Excel software and Spss soft...
