销售指导手册 目 录第一章 企业简介........................................................................................................1第二章 市场现状及趋势............................................................................................1第三章 产品功能特点及卖点....................................................................................3一、传真机常识........................................................................................................3二、全球第一台数码传真机....................................................................................4三、功能特性及卖点................................................................................................7第四章 目标群体........................................................................................................9一、目标群体的特点................................................................................................9二、目标市场............................................................................................................9第五章 终端销售的要求及注意事项......................................................................11一、终端营销人员守则...........................................................................................11二、终端营销人员...................................................................................................11三、售点建设..........................................................................................................12四、促进销售的形象终端建设..........................................................................一三五、终端营销人员自律..........................................................................................14第六章 销售技巧......................................................................................................14一、终端导购人员..................................................................................................14二、人员推销的步骤.........
