目录一、项目概述..................................................................................................................................41.1 项目简介..........................................................................................................................41.2 项目意义..........................................................................................................................41.2.1 立项背景..............................................................................................................41.2.2 具体目标..............................................................................................................41.2.3 拟解决的关键问题...............................................................................................5二、市场分析..................................................................................................................................62.1 行业概况..........................................................................................................................62.2 国内外市场调查..............................................................................................................72.2.1 问卷调查..............................................................................................................72.2.2 二手店实地采访.................................................................................................102.3 市场定价..........................................................................................................................112.4 SWOT 分析........................................................................................................................122.5 小结................................................................................................................................12三、产品和服务的形势及特色.................................................................................................一三3.1 产品及...
