嘉盛·金桂园项目营销策略大纲天舜文化传播金桂园项目小组目 录一、市场调查报告································································1二、项目开发策略··································································· 25三、项目定位·······································································28四、项目卖点提炼····································································28五、项目推盘策略···································································29六、项目 SWOT 分析·································································· 32七、项目推广策略····································································33一、房地产市场调查报告1、市概况市位于省的中部偏东地区,东西横宽 108 公里,南北纵长 81 公里,土地总面积 5015 平方公里。市域既居长、株、潭“金三角”的一角,又处岳、衡、邵连成的“大三角”腹地。2024 年,市生产总值达 367.03 亿元,比 2000 年增长 74.3%,“十五”期间年均增长 11.8%,增速比“九五”时期提高 3.7个百分点。主要经济指标占全省比重加大、位次前移,其中:生产总值在全省的比重由 2000 年的 5%提高到 6%,总量排位由第 11位上升到第 7 位。规模工业产值的比重由 2000 年的 6.9%提高到 8.1 %,总量排位由第 6 位上升到第 4 位。地方财政收入的比重由2000 年的 2.8%提高到 3.4%,总量由第 11 位上升到第 7 位。进出口总额的比重由 5.57%提高到 11.1%,总量保持在前三位。结构调整稳步推动。产业结构进一步调整优化,三次产业结构由 2000 年的 17:36:47 调整至 2024 年的 15.2:43.3:41.5,二产业比重有了较大提高。高新技术产业快速进展,高新技术产品增...