中日传统元素在现代招贴设计中的视觉演绎Visual interpretation of Chinese and Japanese traditional elements in modern poster design内容摘要中国、日本两个国家作为世界强国，在视觉传达设计领域都有了不同阶段的成果，而不同的文化特色和文化底蕴也造就了中、日两国呈现出的截然不同的设计风格。而基于强大的文化背景，中、日两国都有着丰富的元素，特别是传统元素可用于涉及领域。中国相较于日本成熟的视觉传达设计风格、模式和成果，我们还处在一个起步阶段，还需要学习很多东西。而同为亚洲国家，中日两国在文化上既有不同，也有一定的相似性，因此日本的设计成果、设计经验对于我们而言有很强的借鉴意义。基于以上背景，本文以文化交融的创新设计为切入点，以现代设计手法将中、日两国的传统元素呈现在现代招贴设计中。本文意在在目前设计领域同质化等问题日益明显的大环境中探索一种新的可能，尝试将拥有不同文化背景的传统元素应用在同一作品中，并吸收融入两国优秀的设计手法，呈现一个独一无二的设计作品。关键词：视觉传达 中日传统元素 招贴设计 AbstractAs a world power, China and Japan have achieved different results in different stages in the field of visual communication design, and different cultural characteristics and cultural background have also created different design styles in China and Japan. Compared with the mature visual communication design style, model and achievements in Japan, China is still in its infancy, and we need to learn a lot. As Asian countries, China and Japan are not only different in culture, but also similar to each other. Therefore, the design results and experience of Japan are of great significance to us. Based on the above background, this paper takes the innovative design of cultural integration as the starting point, and presents the traditional elements of China and Japan in modern poster design with modern design techniques. This paper aims to explore a new possibility in the increasingly obvious environment of homogenization in ...
