I乡镇企业发展现状、困境及对策研究内 容 摘 要乡镇企业的振兴关乎着中国基层大多数人的收入问题，随着市场竞争日趋激烈，不再像 80 年代那样的市场经济，如今开放市场经济已有 30 余年，许多企业在研究消费者心理，顺应着消费者的需求。在如今 21 世纪，人们对自己的消费要求不断的变化，对于自己的家具办公用具的要求也是越来越多。本论文主要研究的是现代办公椅家具公司的现状，主要是通过宏观环境分析、五力模型、企业资源与能力分析、价值链分析的方法来剖析现代乡镇企业的现在以及困境，期望能让乡镇企业的存在的问题能得到解决或者缓解，让未来的乡镇企业走向以产品技术为核心，管理人才为手段的新时代企业。关键词：乡镇企业；发展现状；困境；对策研究 IIResearch on the Present Situation, Dilemma and Countermeasures of Township EnterprisesAbstractThe revitalization of township enterprises about the income of most people at the grass-roots level in china, with the increasingly fierce market competition, no longer like the market economy in the 1980s, now more than 30 years of open market economy, enterprises are more and more responsive to the needs of consumers. In the 21st century, people's demand for their own consumption is constantly changing, and the demand for their own furniture and office appliances is more and more. This thesis mainly studies the present situation of the modern office chair furniture company, mainly through the macroscopic environment analysis, the five-force model, the enterprise resources and ability analysis, the value chain analysis method to analyze the modern township enterprise present and the predicament In the hope that the problems existing in the township enterprises can be solved or alleviated, the future of the township enterprises to the product technology as the core, management personnel as a means of the new era of enterprises. Key words: Township Enterprises;Current Development;Dil...
