盐城涵邦健身俱乐部的经营策划设计摘 要随着社会经济的发展和 2008 年北京奥运会的成功举办，人们对身体健康的要求越来越高。青少年作为国家和社会的后备人才，他们是祖国的未来与花朵，而体育正是促进他们健康成长的重要手段。运动健身俱乐部的繁荣发展为青少年参与体育健身提供了场所和运动器材。本文选取盐城涵邦健身俱乐部作为研究对象，对其营销方案进行设计，分别从其发展过程中遇到的困难问题和经营策略的利弊，设计相关对策，从而促进盐城涵邦健身俱乐部的进一步发展，为全市青少年体育锻炼提供更加优质的服务。[关键词]盐城；健身俱乐部； 营销策略IYancheng han nation fitness club marketing strategy researchAbstractWith the development of social economy and the success of the Olympic Games held in China in 2008, the development of our country sports enterprise in our country, people of sports exercise benefits have become more and more clear understanding, the love of sports is more and more deep. Teenagers as reserve talented person of the state and society, they are the future of our motherland and the flowers, and sports is an important means to promote their healthy growth. Our country more and more city started the youth sports club, the club right effective marketing is of decisive significance to the healthy development of the club. I choose yancheng han nation fitness club as the research object, the study of its marketing strategy, analyzing the difficulties and problems encountered in the development process and the pros and cons of its business strategy, puts forward corresponding countermeasures, so as to promote the further development of yancheng han nation fitness club, for the city's youth sports exercise to provide more quality services.[Key words]Yancheng, The fitness club, The marketing strategyII目录引言.................................................................11、盐城涵邦俱乐部市场营销...
