I摘 要财务风险管理是企业管理中非常重要的组成部分，有效的财务风险管理能够降低企业的财务风险，避免由此造成的损失，为企业财务活动的开展提供重要的保障。随着市场竞争变得更加的激烈，财务风险管理对于建筑企业经营发展来讲尤为重要，对企业未来的稳定、持续发展有着至关重要的作用。财务风险是企业风险管控中的重点内容，对企业的盈利能力有着直接的影响。不同的财务风险因素所导致的后果也是不同的，本文通过调研分析天虹商场股份有限公司（以下简称“天虹商场”）财务风险管理状况，针对其财务风险管理中存在的问题进行研究，指出相应的优化对策措施。通过对天虹商场财务风险管理的研究，为天虹商场及类似企业的财务风险管理提供参考与借鉴。关键词：财务风险：风险管理；风险控制IIAbstractFinancial risk management is a very important part of enterprise management. Effective financial risk management can reduce the financial risk of an enterprise, avoid the loss caused thereby, and provide an important guarantee for the development of enterprise financial activities. As the market competition becomes more fierce, financial risk management is particularly important for the operation and development of construction enterprises and plays a crucial role in the future stability and sustainable development of enterprises. Financial risk is the key content of enterprise risk control, which has a direct impact on the profitability of enterprises. Different financial risk factors lead to different consequences. This paper analyzes the financial risk management status of Rainbow Department Store Co., Ltd. (hereinafter referred to as "Rainbow Department Store"), studies the problems in its financial risk management, and points out the corresponding optimization measures. Through the research on financial risk management of rainbow shopping mall, it provides reference for the financial risk management of rainbow shopping mall and similar enterprises.Key words:...
