布偶猫舍的新媒体营销研究摘 要：随着网络信息化和数字化的发展，新媒体营销已占据市场营销的主导地位，布偶猫舍想要健康持续的发展，就要紧跟时代的步伐，将新媒体营销运用到实践中。本文首先对新媒体以及新媒体营销进行简单概述，并分析了新媒体营销与传统营销的区别与优势。针对布偶猫舍在运用新媒体营销过程中出现的问题，结合其发展现状进行分析，提出相应解决对策，为布偶猫舍今后的发展提供可行性实施方案。关键词：新媒体；营销策划；布偶猫舍 New Media Marketing of Puppet CatteryAbstract：With the development of network information and digitalization, new media marketing has occupied the dominant position in marketing. If puppet cathouse wants to develop healthily and continuously, it is necessary to keep pace with the times and apply new media marketing to practice. This paper first gives a brief overview of new media and new media marketing, and analyses the differences and advantages between new media marketing and traditional marketing. Aiming at the problems in the application of new media marketing in puppet cathouse, this paper analyses the current situation of its development, and puts forward corresponding countermeasures, which can provide a feasible implementation plan for the future development of puppet cathouse.Key words：New media operation；Marketing Planning；Ragdoll cattery目 录一、引言............................................................1二、新媒体的营销概述................................................1（一）什么是新媒体...........................................................................................1（二）什么是新媒体营销....................................................................................1（三）相比于传统媒体新媒体营销的特点........................................................3三、 “布偶猫舍”新媒体运营的现状分析...............................4（一）布偶猫猫舍的兴起与发展........................................
