《 故宫淘宝的营销策略分析 》 目 录一、绪论..........................................................................................................................................3二、“故宫淘宝”品牌..................................................................................................................3（一）“故宫淘宝”品牌简介...............................................................................................4（二）“故宫淘宝”热门原因...............................................................................................41.产品富有创意...............................................................................................................42.话题设计巧妙...............................................................................................................43.媒体宣传恰当...............................................................................................................5三、故宫淘宝 SWOT 分析及网络营销策略.....................................................................................5（一）“故宫淘宝”SWOT 分析..............................................................................................5（二）“故宫淘宝”网络营销策略.......................................................................................61.“故宫淘宝”的网站营销..............................................................................................62.“故宫淘宝”的微博营销..............................................................................................63.“故宫淘宝”的微信营销..............................................................................................64.“故宫淘宝”的 APP 营销..............................................................................................75.“故宫淘宝”的搜索引擎营销......................................................................................76.“故宫淘宝”的借势营销...........................................................................
