感知视角下重大节事活动对居民的社会影响研究

本科论文 摘 要节事活动产业有着漫长的发展史。各省节事活动发展程度不尽相同，依然存在不足，但大部分已经步入了相对成熟、稳定的阶段。中国(贵州)国际酒类博览会是贵州省唯一与国际接轨的大型酒类专业博览会，是中国到目前为止得到 UFI 认可的唯一一个国际性质的酒类专业博览会。是一个对于贵州而言非常重要的一个重大节事活动。本论文以中国(贵州)国际酒类博览会为例通过问卷调查此类有效的方式，研究贵阳本地居民对重大节事活动社会影响的感知，并为其建立了感知量表，并对调查结果进行实证分析。为以后各类学者研究类似问题提供了相对科学的依据。在论文的最后针对所研究出的结果提出了一些相对应的措施与建议，希望能够为中国(贵州)国际酒类博览会的发展提供有效的理论参考。减少酒博会的负面影响，获得更多居民的支持，以此达到提升贵阳市知名度的效果，促进贵州省旅游经济使其得到更好的发展。关键词：居民感知，重大节事活动，中国(贵州)国际酒类博览会，社会影响本科论文Abstract Festival activities industry in China have a long developing history,The development of festival activities in different provinces is not the same, and there are still deficiencies. but most of them have entered a relatively mature and stable stage. China (Guizhou) International Wine Expo is the only large-scale wine professional exhibition in Guizhou Province which is in line with the international standards. It is the only international wine professional Expo recognized by UFI in China so far. It is a very important event for Guizhou.Taking China (Guizhou) International Wine Fair as an example, this paper studies the perception of local residents of Guiyang on the social impact of major festival activities through questionnaire survey, and establishes a perception scale for them. It provides a relatively scientific basis for all kinds of scholars to study similar problems in the future. Then, at the end of the paper, some corresponding measures and suggestions are put forward. In order to im...