广东东软学院本科生毕业设计（论文）宠物体验中心品牌形象设计的应用与研究Application and research of brand image design of pet experience center 1广东东软学院本科生毕业设计（论文）内容摘要在宠物经济激增的时代背景下，人们对宠物的关注度越来越高，因此宠物市场正在悄然崛起。本论文通过对目前市面上品牌的形象进行研究，结合品牌形象设计的要素，品牌设计方法等。力求设计出一个具有统一形象的宠物体验中心。以“宠遇”品牌为例，设计出简洁大方的品牌标志及品牌形象，充分体现宠物与饲养人的和谐相处。通过对市面上现有品牌的标志与包装设计的研究，进行人性化设计，力求满足宠物与饲养人的需求，并且提供便利、快速的一条龙服务。关键词：品牌形象 人与宠物 视觉设计2广东东软学院本科生毕业设计（论文）AbstractIn the era of the surging pet economy, people are paying more and more attention to pets, so the pet market is quietly rising.This paper through the current market brand image research, combined with the brand image design elements, brand design methods. Strive to design a unified image of the pet experience center. Taking the "Mpet" brand as an example, a simple and generous brand logo and brand image are designed to fully reflect the harmonious relationship between pets and their owners. Through the research on the logo and packaging design of the existing brands in the market, humanized design, and strive to meet the needs of pets and owners, and to provide convenient, fast one-stop service.Key word：Brand image People with pets Visual Design3广东东软学院本科生毕业设计（论文）4广东东软学院本科生毕业设计（论文）目录第一章绪论................................................................................................................................11.1 研究背景与领域............................................................................................................11.1.1 研究背景.............................................................................
