目录前言..........................................................................2第一部分 调研篇..............................................................5一、调研准备..................................................................5（一）非正式调研..................................................................................................................5（二）正式调研......................................................................................................................51.调研背景......................................................................................................................52.调研目标......................................................................................................................53.调查问卷设计..............................................................................................................64.调研总结，数据分析讨论...........................................................................................6二、营销环境分析..............................................................6（一）行业状况分析..............................................................................................................61.生活用品行业的进展趋势...........................................................................................62.洗涤用品行业的进展现状...........................................................................................63.洗衣液市场未来的进展趋势.......................................................................................6（二）高校营销环境分析.......................................................................................................71.高校市场环境..............................................................................................................72.高校学生消费群体分析...............................................................................................7三、消费者分析...........................................................
