基于网络营销环境下的医院营销策略研究-以xx医院为例

基于网络营销环境下的医院营销策略研究-以 xx 医院为例摘要伴随着互联网技术设施建设的逐步完善，我国的网民规模也在不断扩大。从门户网站、BBS 到微博、微信，互联网正在发生着巨变，互联网也深刻的影响着我们的行为习惯。网络营销则是作为网络经济衍生出来的新生事物,上世纪90 年代中期一诞生就显现出旺盛发展潜力。经过 20 年的发展进步以及电子商务越来越受到企业青睐,网络营销的运作已经逐步趋于成熟和规范,冲击原有企业的营销模式,从不同的层次和角度对企业经营者思想和理念产生影响。现代社会网络营销在企业发展已经越来越普及，成功的应用网络营销不仅能给企业创造较好的企业形象，还可以带给企业较大的经营利润，对于医院来说也是如此，而且还能在一定程度上造福患者。基于此本文将吉林市北华大学附属医院作为研究对象，进行基于网络营销背景下的医院营销策略研究，以期对我国的医院网络营销起到一定的参考帮助作用。关键词：企业；网络营销；现状；研究Abstract Along with the Internet technology infrastructure gradually improved, China's Internet users has been the expansion of the scale. From the portal site, BBS to micro-blog, WeChat, Internet is changing, the Internet has a profound impact on our behavior. Network marketing is a new thing derived as the network economy, on century 90 time metaphase was born, shows the great potential of development. After 20 years of development and progress as well as the electronic commerce more and more important to enterprise, network marketing operation has gradually become mature and norms, the impact of the original enterprise marketing mode, the influence to the enterprise operators of thoughts and ideas from different levels and angles. In modern society, network marketing has been more and more popular in enterprise development, application of network marketing success not only to create a good corporate image to the enterprise, also can bring profit greatly. Therefore, from the above aspects to the enterprise network...