A Communicative and Stylistic StudyOf Business Letters

A Communicative and Stylistic StudyOf Business Letters Contents Abstract………………………………………………………………………………….ⅱ 内容提要…………………………………………………………………………………ⅲ 1. Business Communication1.1 Concept of Business Communication……………………………………….1 1.2 Process of Communication………..……………………………………….1 1.3 Basic Forms of Communication in Business…………………………….51.3.1 Oral Communication…………………………………………………. 51.3.2 Written Communication…..…………………………………………..61.3.3 Non-Verbal Communication………………………………………81.4 Goals of Business Communication……………………………………….9 1.4.1 Receiver Understanding………………………………………………9 1.4.2 Receiver Response…………………………………………………..10 1.4.3 Favorable Relationship………………………………………………11 1.4.4 Organizational Goodwill…………………………………………….11 1.5 Business Communication Principles………………………………121.5.1 Clearness….…………………………………………………………131.5.2 Conciseness..…………………………………………………………171.5.3 Correctness..………………………………………………………….181.5.4 Concreteness.………………………………………………………...201.5.5 Courtesy...……………………………………………………….… 211.5.6 Consideration….……………………………………………………..241.5.7 Completeness….……………………………………………………..25 2. An Overview of Business Letters2.1 Definition of Business Letters..................................................……………28 2.2 Roles of Business Letters..................................….……………283. Stylistic Features of Business Letters 3.1 General Views on Style................................................……………………..423.2 General Stylistic Features of Business Letters………………………...