How New Media Has Transformed Traditional Media in China

How New Media Has Transformed Traditional Media in ChinaAbstract Recently, China's new media industry has developed by leaps and bounds, and the development trend of the new media industry has promoted the reform process of the traditional media industry. At present, the new media industry is closely related to China's network era, its development trend is steadily rising. The development of new media can not only made information dissemination faster and more efficient, but also has fundamentally altered the direction of this information flow. At present, the new media has become the main tool and mainstream position for the dissemination of core values. However, this form of expression in the new media industry has brought some pressure on the traditional media industry, and the traditional media industry cannot achieve reform and innovation, traditional media will face obsolescence or transformation. Thus, this dissertation will look at the popular news client used in China, such as Sina Weibo, Jinri Toutiao. As for Jinri Toutiao, it is a new-generation information dissemination engine based on machine learning and big data mining. Its client can efficiently process huge information data, and at the same time, it can personally send information according to each user's reading preferences. The method of Jinri Toutiao has deeply affected and changed the production mode and product appearance of the information industry.In regard to Sina News client, this part is mainly illustrated that various and comprehensive content, authoritative and in-depth reporting, fast and accurate communication are the core competences of Sina’s content production and Sina is also a strong force in the industry due to its ...