1“差异化营销”视角下巴东县酿酒小镇特色旅游发展的现状、问题及对策摘 要近年来，世界各地把建设特色小镇作为推进城镇化进程的一种重要途径。小镇注重特色发展，旅游注重独一无二。从这一点来看，带有特点的小镇的建造和旅游发展的想法有异曲同工之处。有特色的小镇旅游是特色小镇这一类型中一种非常关键的一部分，指的是除了当地的原生态景点或者是独特的本地风土人情之外，再继续开发以旅游为主的小镇。巴东县酿酒小镇本身生态旅游资源丰富，并且有深厚的少数名族文化底蕴，交通也较为发达，再加上“酿酒”这一特点，为小镇的旅游发展扩大了市场。巴东县将旅游与酿酒小镇结合起来形成一种特色，并通过这一特色在众多小镇中脱颖而出。本文从“差异化营销”这一视角出发，对巴东县酿酒小镇旅生态资源与人文资源整合、优化传播品牌定位打造品牌优势、弘扬土家文化、加大宣传力度、构建环境保护体系、倡导文明旅游。关键词：差异化；特色小镇；巴东县；对策2The current situation, problems and Countermeasures of characteristic tourism development in Badong liquor town from the perspective of "differentiated marketing"ABSTRACTIn recent years, the construction of characteristic towns has been regarded as an important way to promote the process of urbanization around the world. The town pays attention to characteristic development, while tourism pays attention to uniqueness. From this point of view, the idea of construction and tourism development of small towns with characteristics is similar. Featured town tourism is a very important part of the type of featured Town, which means that in addition to the local original ecological scenic spots or unique local customs, we should continue to develop a tourism based town. Badong liquor making town is rich in eco-tourism resources, rich in minority culture, and well-developed in transportation. In addition, the feature of "liquor making" expands the market for the tourism development of the town. Badong County combines tourism with wine mak...
