《新媒体环境下视频网站品牌推广策划——以爱奇艺十周年为例》

本科论文目 录摘 要....................................................................................................................IAbstract................................................................................................................II引 言....................................................................................................................11 项目背景调查....................................................................................................21.1 新媒体环境背景分析...............................................................................21.2 视频网站背景分析...................................................................................22 爱奇艺品牌内容策划........................................................................................32.1 品牌内容定位...........................................................................................32.2 品牌竞争分析...........................................................................................32.3 品牌内容详案...........................................................................................43 品牌推广策略....................................................................................................73.1 目标受众精准定位...................................................................................73.2 内容革新创意传播...................................................................................73.3 渠道整合矩阵营销...................................................................................8参考文献...............................................................................................................9附录 1 宣传海报.................................................................................................11致 谢..................................................................................................................12本科论文摘 要随着互联网的快速发展，新媒体也迅速崛起，成为人们生...