本科论文目 录摘 要........................................................................................................................1Abstract......................................................................................................................2引 言........................................................................................................................31 基于新媒体的“夜经济”推广可行性分析.......................................................41.1 新媒体概述...................................................................................................41.1.1 新媒体含义..........................................................................................41.1.2 新媒体特点..........................................................................................41.1.3 新媒体应用领域..................................................................................51.1.4 新媒体发展现状以及发展趋势..........................................................61.2“夜经济”概述..............................................................................................81.2.1“夜经济”定义.....................................................................................81.2.2“夜经济”特点.....................................................................................81.2.3“夜经济”发展必要性.......................................................................102 “咱们东北也可以过夜生活”品牌建设方案...................................................122.1 品牌建设背景.............................................................................................122.2 品牌建设细则.............................................................................................142.2.1 栏目基本信息....................................................................................142.2.2 栏目目标受众....................................................................................142.2.3 栏目定位宗旨................
