本科论文目 录摘 要..................................................................................................................IAbstract....................................................................................................................II引 言.................................................................................................................31《核桃坚果》创作综述........................................................................................41.1 创作意义......................................................................................................41.2 创作背景......................................................................................................41.3 作品阐述......................................................................................................62.《核桃坚果》创作依据.......................................................................................72.1 市场调研......................................................................................................72.2 消费人群分析及定位..................................................................................72.3 产品分析及定位..........................................................................................73《核桃坚果》创作过程........................................................................................83.1 包装设计中的视觉元素..............................................................................83.2 包装设计中的 LOGO 设计...........................................................................93.3 包装设计中的包装结构............................................................................103.4《核桃坚果》成品展示.............................................................................18结 论....................................................................................................................21参考文献...............................................................
