本科论文目 录摘 要..............................................................IAbstract..........................................................II引 言..............................................................11 研究的背景及意义.................................................31.1 研究的背景......................................................31.2 研究的意义.....................................................32 理论研究..........................................................42.1 可持续发展理论..................................................42.2 顾客满意度理论..................................................43 朝阳凤凰山景区概况................................................54 朝阳凤凰山景区开发现状调查与分析..................................64.1 景区的基础设施现状..............................................64.2 景区的旅游资源现状..............................................64.3 景区的佛教文化现状..............................................64.4 景区的人员管理现状..............................................65 朝阳凤凰山景区开发存在的问题......................................75.1 景区的基础设施较差..............................................75.2 资源环境保护力不足..............................................75.3 佛教旅游资源开发层次较浅........................................75.4 景区经营管理存在漏洞............................................86 发展朝阳凤凰山景区对策及建议......................................96.1 投入资金加强基础设施建设........................................96.2 加大资源环境保护力度............................................96.3 深入挖掘旅游资源文化内涵........................................96.4 引进专业人才提升管理质量........................................96.5 提升旅游品牌知名度.............................................10结 论.............................................................11参考文献..........................................................12致 谢.............................
