临沂大学大学生体育消费情况分析

2020 届 分类号：F063.2 单位代码：10452 毕业论文临沂大学大学生体育消费情况分析 姓 名 杨克震 学 号 201614030116 年 级 2016 级 专 业 社会体育指导与管理 系 （院） 体育与健康学院 指导教师 孙雪翰 2020 年 2 月 10 日摘 要近年来，人们对于健康越来越重视，体育运动成为热点话题，大学生也不例外。体育消费是研究他们健康问题的重要角度。临沂大学有全日制在校生四万余人，如此庞大的大学生群体对于体育消费的要求非常之大。经过对他们的情况进行调查，产生一些思考。了解了他们的体育消费态度，动机、水平和结构以及影响因素，影响因素有很多，临沂大学大学生的体育消费并不是受某一单一因素主导的结果，而受一些要素共同作用。比较显著的因素有生活费的多少；自我喜好；促销互动；观念；性别；生源地；产品服务质量；场地设施。对此项工作中所存在的问题，提出本人的拙见，扩展大学生体育消费市场。关键词：临沂大学；大学生；体育消费；ABSTRACTIn recent years, people pay more and more attention to health, sports has become a hot topic, college students are no exception. Among them, there are some achievements in sports consumption. Linyi university has more than 40000 full-time students. Such a large group of college students have great demands on sports consumption. After investigating their situation, we can make up for their shortcomings. There are many influencing factors to understand their sports consumption attitude, motivation, level and structure. Linyi university students' sports consumption is not the result of a single factor, but the result of some factors. The main factors are living expenses; self preference; promotion interaction; concept; gender; source of students; product service quality; site facilities. This paper puts forward my own opinions on the problems existing in this work and expands the sports consumption market of college students.Keywords: Linyi University; college students; sports consumption目 录1 前言..................