影响上海会展旅游发展的要素分析摘 要会展旅游的发展受到多种影响要素的综合作用，主要包括经济要素、区位要素、基础设施要素等硬条件，旅游资源要素、其他要素等软条件。本文采用文献分析法、现场调查法和实地考察法等多种方法获取信息资源，对会展旅游的概念、特点以及影响因素和发展对策做了详细的探讨，希望能够对会展旅游的发展起到一定的借鉴作用。关键词：会展旅游，影响要素，上海市An Analysis of the Factors Affecting the Development of MICE Tourism in ShanghaiAbstractThe development of MICE tourism is affected by many factors, including hard conditions such as economic factors, location factors, infrastructure factors, soft conditions such as tourism resources and other factors. In this paper, literature analysis, on-site investigation and on-site investigation are used to obtain information resources. The concept, characteristics, influencing factors and development strategies of MICE tourism are discussed in detail. It is hoped that they can play a reference role in the development of MICE tourism.Key words: Convention and Exhibition Tourism, Influencing Elements, Shanghai影响上海会展旅游发展的要素分析 目 录一、绪论 .................................................. 1 （一）写作背景 ......................................... 1 （二）研究意义与目的 ................................... 1 （三）研究范围、重点与难点 ............................. 1 （四）国内外研究现状 ................................... 1 （五）研究方法 ......................................... 2 二、会展旅游概述及上海会展旅游影响要素和案例分析 .......... 3 （一）会展旅游概述.....................................3（二）经济要素 ......................................... 3 （三）基础设施要素 ..................................... 4 （四）区位要素 ......................................... 4 （五）旅游资源要素.....................................4（六）其他要素...........................................
