影响我国农村电子商务发展的主要因素分析研究——以肖泾村为例 财务管理专业VIP专享

影响我国农村电子商务发展的主要因素分析——以肖泾村为例摘要：电商是近年来发展十分迅速的商业贸易活动，有着广泛的影响力并且对传统交易模式造成了强烈的冲击。电商的覆盖面很广，在各行各业都有涉足，在农村也得到了快速的发展。在农村市场中，电商主要包括两个方面，第一是消费品下行，第二是农产品上行。农村电子商务的发展能有效地活跃农村的经济，提高农民的生活质量，促进农村的发展进步。国家、地方政府和农民，都期望将“互联网+”和电子商务等现代技术为手段、以增加农民收入渠道，有利于农村经济推广电子商务和互联网的思维，做一个综合的、持续的叠加效应的积累，也有利于促进转变农业发展方式，更多的一个或两个，促进农村各个产业相互渗透与融合。在本文中，以肖泾村作为实证分析调查的对象，分析了肖泾村的电子商务影响因素进行分析，针对影响农村电子商务发展的问题提出了相关建议。关键词：农村，电子商务，政府支持力，融资Analysis of the Main Factors Affecting the Development of Rural E-commerce in China: A Case Study of Xiaojing Village Absrtact: E-commerce is a very rapid development of commercial trade activities in recent years, which has a wide range of influence and has a strong impact on the traditional trading mode. E-commerce covers a wide range of industries and industries, and has also developed rapidly in the countryside. In the rural market, e-commerce mainly includes two aspects: the first is the downturn of consumer goods, and the second is the upstream of agricultural products. The development of rural e-commerce can effectively activate the rural economy, improve the quality of life of farmers, and promote rural development and progress. At present, China's rural development is still lagging behind the urban development. In order to promote the modernization of rural areas and promote supply-side reform, we should promote the development of rural e-commerce, so as to enable a wider range of places and people to enjoy the fruits of ...