内 蒙 古 牛 羊 肉 产 业 电 子 商 务 发 展 研 究摘 要 ： 畜牧业是内蒙古自治区的传统产业，近年来，内蒙古畜牧业无论是数量还是质量都有了大幅度提高，但内蒙古畜牧产品的市场份额并没有相应增长，特色畜牧产品竞争力有待进一步提升。电商的兴起与发展给内蒙古民族地区带来了一种新型经济模式的同时给内蒙古地区的特色牛羊肉产业的发展带来了新的机遇和挑战,也使畜产品行业的竞争环境发生了巨大变化。内蒙古畜牧产品电子商务的发展在改变内蒙古农牧地区畜牧产品生产与市场经济不匹配的矛盾的同时还有利于提升全区农牧民的收入水平，促进农牧区社会经济的改革与发展，有利于实现内蒙古自治区建成绿色农畜牧产品生产加工输出基地。但是我国羊肉电商发展仍处于起步初始阶段，而内蒙古作为我国牛羊肉重要主产区, 也是我国羊肉电商发展的领头地区。本文通过对内蒙古牛羊肉电商发展的调研, 提出现行牛羊肉产业电商发展存在的一些状况并对促进其发展的几点思考, 旨在为我国牛羊肉电商的发展提供参考与借鉴。关 键 字 ：牛羊肉产业，电子商务模式，物流运输内蒙古牛羊肉产业电子商务发展研究 (设计)Study onResearch on e-commerce development of Inner Mongolia beef and Mutton IndustryAnimal husbandry is a traditional industry in Inner Mongolia Autonomous Region. In recent years, both quantity and quality of animal husbandry in Inner Mongolia have been greatly improved, but the market share of animal husbandry products in Inner Mongolia has not increased correspondingly, and the competitiveness of characteristic animal husbandry products needs to be further improved. The rise and development of e-commerce has brought a new economic model to the ethnic areas of Inner Mongolia, at the same time, it has brought new opportunities and challenges to the development of the characteristic beef and mutton industry in Inner Mongolia, and has also brought great changes to the competitive environment of the animal products industry. The development of e-commerce of animal husbandry products in Inner Mongolia ...
