电商时代实体商店的转型策略研究——以苏州零售实体店为例摘要凭借价格实惠、轻松便捷以及选择丰富的优势，电子商务得到迅猛发展并对实体商店带来冲击，优化经营策略谋求转型发展是实体商店实现可持续经营的必然选择。本文以博弈论、供求分析、精准营销等理论为研究基础，探究电商时代实体商店的发展优势，继而提出实体商店要实现转型发展的具体对策。文章提出大量发展O2O模式、构建精细化营销体系以及注重售后服务三大对策，助力传统零售实体转型发展。关键词零售实体店现状对策转型发展Researchonthetransformationstrategyoftheentitystoreintheeraofe-commerce--TakeSuzhouretailentityasanexampleAbstractAsoneoftheelectroniccommerceandtheexport-orientedeconomydevelopedareasintheYangtzeRiverDeltacity,SuzhouisfacingtheopportunitiesandchallengesbroughtInternetplus"era."13thFive-Year"duringtheperiodofSuzhouwillplayaregionallocation,developmentopportunityandindustrialbaseandotheradvantages,andcomprehensivelypromotethee-commercemodelcityandChinese(Suzhou)InternationalElectronicCommercecomprehensiveexperimentationareaconstruction.Basedonthisbackground,thispapermakesanobjectiveanalysisofthecurrentsituationandproblemsofSuzhou'se-commercedevelopment,andthenputsforwardsomecountermeasuresandsuggestionstopromotethedevelopmentofe-commerceinSuzhoufromtherealityofSuzhou.KeywordsE-commerceindustryPresentsituationProblemsandCountermeasures目录目录..............................................................................................................................................7.............................................................................................................................7.............................................................................................................................................7.............................................................................................................................................7.............................................................................................................................................8.............................................................................................................................................8.............................................................................................................................................8..............................................................................................................9.............................................................................................................9.......................................................................................................12.........................................................................................................................................12.........................................................................................................................................13.........................................................................................................................................13.........................................................................................................................................13.........................................................................................................................................14...........................
