Digital trends 2010Jørgen Dalen and Kristian PålshaugenAbout the authorsAbout the companyIntroductionSocial media will continue to steal much of your time in 2010, but we at Halogen believe that the biggest changes will come in the areas of search, mobile technologies and collaboration tools. We have surveyed the current state of play and can now give you the top 9 things that may or may not happen in 2010.The trends1. Social media fatigue2. Real-time search and social search 3. The end of the Intranet … as we know it4. Content leaves home5. Augmented Reality (AR)6. Service on demand7. User-friendly collaboration tools8. The new interface 9. iPhone-killers1. Social media fatigueFacebook was more fun when you got a bunch of new friends every day. Now that all your relationships with friends and old classmates are digitally secured, we enter the ”same old, same old” stage. We know, we know, it’s not like social media is going to go away or even slow down in 2010 – on the contrary. But the sheer thrill of something brand new will start to wear off. Facebook has been like the first couple of wild parties you went to as a teenager, and now you’re at the stage where you’re more likely just out for a beer with your mates. Social media is growing up, and – like people – grown-up means more mature, and (let’s face it) a bit boring. Oh, and although it can be useful, Twitter is too much like Tamagotchi (tweeting for tweet’s sake) to take over. It will grow (in certain segments), but remain a niche service. Those in the know will have their own parties and lists, but you can always watch from the sidelines.Why?: Although you still check it 10 times a day, watching old cla...
