毕业答辩论文广联达广联达公司工程造价软件的营销策略探讨The Study of Software In Project Cost Marketing Strategy Of Glodon学生姓名学号所在学院经济管理学院班级所在专业工商管理专业申请学位指导老师职称讲师副指导老师职称答辩时间2025 年 5 月 30 日 目 录摘 要 ....................................................................................................................................IABSTRACT.........................................................................................................................II1绪论...............................................................................................................................1选题的背景和意义..................................................................................................1讨论方法..................................................................................................................12工程造价软件行业在现阶段的进展状况...................................................................2现阶段国内工程造价软件行业的进展概况..........................................................2现阶段国内工程造价软件行业的进展趋势..........................................................33广联达软件股份有限公司的基本情况介绍...............................................................4广联达股份有限公司简介......................................................................................4广联达股份有限公司工程造价类产品简介..........................................................44广联达软件股份有限公司营销现状及问题分析.......................................................5广联达股份有限公司的营销现状..........................................................................5产品策略.................................................................................................................5价格策略.................................................................................................................6促销策略............................................
