目录1导言.............................................................................................................................11.1研究目的........................................................11.2相关研究现状....................................................21.3研究方法........................................................31.4创新点..........................................................42农家乐旅游营销相关概述.........................................................................................42.1农家乐的概念....................................................42.2旅游营销的概念..................................................53黔东南地区农家乐旅游营销现状.............................................................................53.1黔东南地区概况..................................................53.2黔东南地区农家乐旅游营销现状....................................54黔东南地区农家乐旅游营销SWOT分析................................................................84.1优势............................................................84.2劣势............................................................84.3机会............................................................94.4威胁............................................................95黔东南地区农家乐旅游营销中存在的问题...........................................................105.1旅游宣传力度不够...............................................105.2景区门票价格过高...............................................105.3景区品牌形象设计单一...........................................115.4农家乐旅游开发产品特色少.......................................116黔东南地区农家乐旅游营销策略...........................................................................116.1加强农家乐旅游市场宣传.........................................116.2制定合理的价格方案.............................................126.3政府主导，联合经营，共树品牌...................................126.4旅游产品营销...................................................13结论..............................................................................................................................13参考文献......................................................................................................................14致谢..............................................................................................................................15内容摘要：农家乐作为一种新的农村旅行模式，不光满足了城镇居民吃农家饭、住农家院、干农家活、享农家乐的日常体验，还提高了农民盈利能力，处理了我国乡村社会经济发展中的一些缺陷，其发展潜力非常巨大。近年来，黔东南地域农家乐旅行尽管开展迅速，但也存在一些缺陷。本文阐述黔东南地区农家乐旅游营销的现状，并指出其存在的问题，最后对农家乐旅游营销策略进行了初步的探索，一是增强市场宣传，二是制订合适的价钱计划，三是政府主导，联合经营，共树品牌，四是旅游产品营销策略。关键词：农家乐旅游；问题分析；营销策略Abstract:Asanewruraltravelmode,peasantmusicnotonlysatisfiesthedailyexperienceofthecityresidentswhoeatfarmrice,liveinthefarmhouse,liveinthepeasantfarm,enjoythefarmmusic,butalsoimprovestheprofitabilityoffarmers,anddealswithsomedefectsinthedevelopmentofruralsocialeconomyinChina.Inrecentyears,despitetherapiddevelopmentofruraltourisminQiandongnanregion,therearesomedefects.Thispaperexpoundsthepresentsituationofruraltourismmarketingin...
