目录1．项目背景及企划案目的.............................................21.1“欢乐迪 KTV”介绍...........................................................21.2“星光欢乐迪 KTV”泉州泉秀店简介.............................................31.3 欢乐迪泉州泉秀店存在的问题..................................................31.4 项目的必要性................................................................41.5 本企划案的目的..............................................................42.市场分析..........................................................52.1 PEST 分析...................................................................52.2 竞争对手分析...............................................................62.2.1 当前泉州 KTV 分类........................................................62.2.2 竞争对手分类：..........................................................62.2.3 竞争对手调研（注：泉州市区内情况）......................................82.2.4 欢乐迪泉秀店与主要竞争对手..............................................92.3 消费者分析.................................................................103.营销战略.........................................................133.1SWOT 分析...................................................................133.2 STP 分析...................................................................143.2.1 市场细分...............................................................143.2.2 目标市场...............................................................143.2.3 市场定位...............................................................153.3 战略规划...................................................................163.4 竞争战略...................................................................163.4.1 基本竞争战略...........................................................163.4.2 市场地位...............................................................163.5 品牌战略....................................................................
