2024 考研：历年英语翻译真题（44）英译汉:考查考生理解所给英语语言材料并将其译成汉语的能力。要求译文准确、完整、通顺。2024 年考研英语二翻译真题及答案解析Section III TranslationDirections:Translate the following text into Chinese. Write your translation on the ANSWER SHEET. (15 points)The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff youll see, and the more stuff you see, the more youll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to brainscan experiments, the demands of so much decisionmaking quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping emotionallywhich is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.翻译超市旨在吸引顾客在自己店内停留尽量长的'时间。原因很简单:顾客在店里停留的时间越长,看到的商品就会越多;而看到的商品越多,你就会买的越多。超市有大量商品。根据食品营销讨论院所说,普通超市大概有 44000 种不同的商品;很多超市更是会比普通超市多上万种商品。众多选择足以让顾客面临各种信息,不堪重负。根据脑部扫描实验,需要做这么多的决定很快就会使我们难以承受。大约购物 40 分钟以后,大部分顾客就无法试图做出理性的选择,而会冲动购物此时,在购物车里,我们已经装了一半根本没想买的东西。
