红河县哈尼族民族服饰电子商务营销模式研究摘要电子商务主要是基于互联网技术，所开展的系列商务活动。在电子商务平台中，可以进行商品信息的发布、网上支付以及网上订购等多种功能。电子商务的快速发展与普及，能够有效地缩短商品流通的中间环节，从而使企业的经营成本下降。电子商务作为一种全新的营销渠道，将会成为服装企业产品销售的重要方式。本文以红河县哈尼族服饰为例，首先概述课题的研究背景、研究意义；然后对相关理论进行概述，包括电子商务与营销模式的界定等；第三部分，重点分析红河县哈尼族民族服饰的电子商务营销模式；第四部分提出红河县哈尼族民族服饰电子商务营销模式发展的建议。关键词：民族服饰；电子商务；营销模式ResearchonE-commerceMarketingModeofHaniethnicdressinHongheCountyAbstractE-commerceismainlybasedonInternettechnology,aseriesofbusinessactivitiescarriedout.Inthee-commerceplatform,itcanbeusedforthereleaseofcommodityinformation,onlinepayment,onlineorderingandotherfunctions.Therapiddevelopmentandpopularizationofe-commerce,Itcaneffectivelyshortentheintermediatelinkofcommoditycirculation,thusreducingtheoperatingcostofenterprises.ThisarticletakestheHaninationalityclothingofHonghecountyasanexample,firstsummarizestheresearchbackground,theresearchsignificance,andthencarriesonthesummarytotherelatedtheory,includingthedefinitionoftheelectroniccommerceandthemarketingmodel,andsoonInthethirdpart,theauthoranalyzestheE-commercemarketingmodeofHaniethniccostumeinHongheCounty,andputsforwardsomesuggestionsonthedevelopmentofE-commercemarketingmodeofHaniethniccostumeinHongheCountyin4thpart.Keywords:nationalcostume;electroniccommerce;marketingmodel一、目录绪论................................................................................................................................1第一章红河县哈尼族民族服饰电子商务营销模式................................................31.1哈尼族民族服饰的电子商务模式..................................................................31.1.1B2C电商模式........................................................................................31.1.2B2C+O2O电商模式..............................................................................41.1.3C2C+微商代理模式...............................................................................5第二章哈尼族民族服饰社会化媒体营销策略研究................................................72.1哈尼族民族服饰社会化营销总体目标及战略分析.......................................72.2建设哈尼族民族服饰社会化营销模式..........................................................72.2.1利用社交网络平台为客户提供全新的新奇的体验............................72.2.2运用互联网大数据的优势整合营销力量............................................82.2.3抓住年轻人的心理在游戏中营销........................................................82.3哈尼族民族服饰移动网络营销......................................................................9第三章哈尼族民族服饰电子商务营销模式的建议..............................................103.1充分发挥电子商务的优势.............................................................................103.2注重服饰的售后服务问题............................................................................103.3重视客户群体的维护与消费者的评价........................................................10结论..............................................................................................................................12参考文献...............
