目 录第一部份 市场分析.................................................................................................................1一、 2004 年广州楼市概况.................................................................................................2二、 2005 年广州楼市预测.................................................................................................6三、 2004 年度东山区市场分析.......................................................................................11第二部份 项目定位...............................................................................................................22一、项目概况......................................................................................................................23二、SWOT 分析.....................................................................................................................25三、目标客户定位..............................................................................................................31四、项目形象定位..............................................................................................................37五、价格定位......................................................................................................................39第四部分 项目建议.............................................................................................................40一、项目规划建议..............................................................................................................42二、户外包装建议..............................................................................................................42三、售楼部包装..................................................................................................................44四、样板房包装..................................................................................................................48五、附加值建议....................................................
