南京会展旅游发展战略研究

南京会展旅游发展战略研究旅游管理专业学生 张健指导教师 黄颖 陆志东摘要：会展旅游享有“旅游皇冠上的宝石”的美称，具有组团规模大、客人档次高、逗留时间长、消费能力强、利润丰厚等特点，越来越受到旅游业界的重视。面对会展旅游带来的巨大经济效益和城市联动效应，南京作为长三角的重要一极，发展会展旅游具有一定的发展基础。通过研究，结合现状，分析南京会展旅游面临的问题，总结经验教训，提出南京会展旅游的发展对策，以期对南京乃至整个长三角地区的会展旅游的发展提供借鉴。关键词：会展旅游；发展战略；南京Study on the Development of the Meeting and Exhibition Industry Tourism in Nanjing Student majoring in Tourism Management Zhang JianTutor Huang Ying Lu ZhidongAbstract：The MICE， “the jewel on the crown of tourism”， has attracted more and more attention from the tourism industry ， since its large-scale ， high-grade customers will stay longer and spend more ， which brings in abundant profit for MICE. On the context of enormous economic and urban gearing effect， brought by MICE， Nanjing， as an important polar of the Yangtze Delta ， is a promising city to develop MICE with its existing infrastructure. This paper is written to give some helpful advice to the development of MICE in Nanjing as well as the whole Yangtze Delta ， by solving the problem that nanjing is facing， proposing several strategies， considering status quo and summarizing the lesson taught by other cities.Key words: meeting and exhibition industry; development researching; Nanjing会展旅游，就是通过举办各种类型的大型国际展览会、博览会、交易会、运动会、招商会等等，吸引大量游客来洽谈贸易、观光旅游、进行技术合作、信息沟通、人员互访和文化交流，以此带动交通、旅游、商业、餐饮等多项相关产业发展的产业模式，可具体表现为商务型会展、体育盛会和以文化内涵、民俗风情为依托的各类文化节、艺术节等而兴起的旅游活动。与普通旅游相比，会展旅游具有影响力大、创汇能力强、游客停留时间长、...