体育APP项目商业计划书I体育APP项目商业计划书IIIIIIII目录第一章执行摘要...........................................11.1本商业计划书的概述...............................11.2项目简介.........................................21.3项目定位.........................................21.3.1功能定位.................................21.3.2运营模式.................................31.3.3盈利模式.................................3IVIII1.4项目机遇.........................................41.4.1政策利好—体育投资迎来黄金时期...........41.4.2行业前景广阔.............................41.5项目发展目标.....................................51.6融资说明.........................................61.7投资评价.........................................6第二章项目介绍...........................................72.1项目提出背景.....................................72.2项目构想.........................................92.2.1界面设计.................................92.2.2功能定位.................................92.3项目运营模式....................................132.3.1多元化经营模式..........................132.3.2众筹模式—体育互动的新形式..............132.3.3体育+创客模式...........................142.3.4全民直播模式............................15VIV2.3.5循环经济模式............................152.4项目盈利模式....................................162.5项目实施计划....................................16第三章项目市场分析......................................183.1体育类APP发展现状..............................183.2项目发展机遇....................................193.2.1国民健身意识逐渐加强....................193.2.2极限运动迎来黄金时期....................203.2.3体育职业化发展为运动乐助版块提供了机遇..213.3项目市场前景分析................................223.3.1搭乘体育产业发展快车道..................223.3.2差异化功能为项目发展提供强有力的竞争力..24第四章竞争分析..........................................264.1SWOT分析........................................264.2项目竞争策略....................................264.2.1经营模式创新............................27VIV4.2.2快速占领市场............................27第五章项目管理及发展战略................................335.1人力资源........................................335.1.1组织机构设置............................335.1.2人员配置................................345.2核心团队成员....................................345.3人才管理策略....................................365.4人才激励策略....................................375.5项目发展战略....................................38第六章融资说明..........................................396.1融资筹措........................................396.2资金使用计划....................................396.3出资方式........................................406.4投资者的权利....................................406.5投资者的退出机制................................40第七章财务计划及预测....................................42VIIVI7.1预测依据........................................427.2投资收益预测....................................427.3现金流量........................................467.4财务盈利能力分析................................477.5项目投资评价....................................47第八章风险分析及对策....................................488.1风险分析........................................488.2风险管理........................................49第九章...
