电商物流“最后一公里”配送模式研究——以菜鸟驿站为例摘要近几年，电商已经成为中国不可或缺的一部分，而作为电子商务重要组成部分的物流也成为大家关注的焦点。作为一个企业，其生存发展需要做到利润最大化，对于电商来说降低昂贵的物流成本就成了重中之重。“最后一公里”所耗成本占电子商务物流总成本的30%，短短路程却耗费了大量成本,使得电商都将目光瞄准在物流“最后一公里”上，把握好“最后一公里”的必要性日益凸显。如今的“最后一公里”存在着诸多问题，例如配送不及时、效率低下，包裹丢失、顾客满意度不高等，这些问题都或多或少地影响到成本控制。这就需要我们用新的思路和方法探讨合适的“最后一公里”配送模式来进行成本控制。本文对电子商务、电商物流系统、“最后一公里”配送模式等概念进行阐述，结合中国现有模式存在的问题以及成本消耗情况，对“最后一公里”的配送模式进行探讨分析，以阿里巴巴菜鸟驿站模式为例，研究不同模式对成本的影响，为我国“最后一公里”的配送模式研究做出些许贡献。关键词电子商务物流；“最后一公里”；物流成本；配送模式Researchonthe"LastKilometer"DistributionModelofE-commerceLogistics——TaketheRookiePostasanexampleABSTRACTInrecentyears,electricityhasbecomeanindispensablepartofChina,andasanimportantpartofe-commercelogisticshasalsobecomethefocusofattention.Asabusiness,theirsurvivalanddevelopmentneedtomaximizeprofits,forelectricityproviderstoreducethecostofexpensivelogisticshasbecomeatoppriority.‘Thelastmile’ofthecostofe-commercelogisticscostsaccountedfor30%ofthetotalcost,shortdistancehasspentalotofcost,makingelectricbusinessmenwillbeaimedatthelogistics‘lastmile’,graspthe‘lastmile’.Today's‘lastmile’hasalotofproblems,suchaspoordelivery,inefficiency,parcelloss,customersatisfactionisnothigh,theseproblemsaremoreorlessaffectedcostcontrol.Thisrequiresustousenewideasandmethodstoexploretheappropriate"lastmile"distributionmodelforcostcontrol.Inthispaper,theconceptofe-commerce,electricitybusinesslogisticssystem,‘lastmile’distributionmodeandsoon,combinedwiththeexistingproblemsinChina'sexistingmodelsandthecostofconsumption,the‘lastmile’distributionmodeltoexploretheanalysistoAliBabarookiestationmode,forexample,tostudytheimpactofdifferentmodelsonthecostofChina's‘lastmile’distributionmodeltomakesomecontributiontothestudy.KEYWORDSE-commercelogistics;‘Lastmile’;Logisticscost;Distributionmode目录1绪论....................................................................................................................................................11.1研究的背景与意义..................................................................................................................11.1.1研究的背景..................................................................................................................11.1.2研究的意义....................................................................................................................11.2国内外研究现状........................................................................................................................21.2.1国外研究现状................................................................................................................21.2.2国内研究现状................................................................................................................22理论基础...............................................................................................................................................42.1电子商务的定义.........
