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春季笔试阅读Section

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春季笔试阅读 Section Passage A(不分文章先后) Historically, TVs interest in green issues has been limited to the green that spends and makes the world go round. (That, and Martians.) As for environmentalism, TV is where people watch SUV ads on energysucking giant screens that are as thirsty as a Bavarian at Oktoberfest. But with the greening of politics and pop culturefrom Al Gore to Leo DiCaprio to Homer and Marge in The Simpsons MovieTV is jumping on the biodieselfueled bandwagon. In November, NBC (plus Bravo, Sci Fi and other sister channels) will run a week of greenthemed episodes, from news to sitcoms. CBS has added a Going Green segment to The Early Show. And Fox says it will work climate change into the next season of 24. (Dammit, Chloe, theres no time! The polar ice caps going to melt in 15 minutes!) On HGTVs Living with Ed, actor Ed Begley Jr. offers tips for ecoliving from his solarpowered house in Studio City, Calif.see him energyaudit Cheryl Tiegs!while Sundance airs its documentary block The Green. MTV will set The Real World: Hollywood in a green house. Next year Discovery launches 24hour ecolifestyle channel Planet Green, a plan validated this spring when the ecominded documentary Planet Earth became a huge hit for Discovery. Green is part of [Discoverys] heritage, says Planet Green president Eileen ONeill. But as pop culture was starting to recognize it, we realized we could do a better job positioning ourselves. Clearly this is not all pure altruism. Those popular, energystingy compact fluorescent bulbs? NBCs owner, General Electric, has managed to sell one or two. When you have them being a market leader and saying this makes good business sense, people listen to that...

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