农村电子商务发展研究——以肖泾村电商村为例摘要电商是近年来发展十分迅速的商业贸易活动，有着广泛的影响力并且对传统交易模式造成了强烈的冲击。电商的覆盖面很广，在各行各业都有涉足，在农村也得到了快速的发展。装上网，安上WiFi，一台电脑，自己家的屋子作为仓库，就构成了农村电商的淘宝平台。在农村市场中，电商主要包括两个方面，第一是消费品下行，第二是农产品上行。农村电商的发展能有效地活跃农村的经济，提高农民的生活质量，促进农村的发展进步。目前我国农村发展仍然落后于城市发展，为了推动农村的现代化建设，推动供给侧改革，就更应该推动农村电商的发展，这样才能使更为广泛的地方和人群享受到时代进步的成果。为了推动农村电商发展，本文以首批典型淘宝村肖泾村为例，分析了农村电商的发展现状，并且针对农村电商发展现状提出了今后效益提升的建议，希望能对有关企业和人员提供必要的帮助。关键词：农村；电子商务；淘宝村；效益提升AbstractE-commerceisaveryfast-developingcommercialtradeactivityinrecentyears.Ithasawiderangeofinfluenceandhasastrongimpactonthetraditionaltradingmodel.E-commercehasawidecoverage,hasbeeninvolvedinallwalksoflife,andhasalsodevelopedrapidlyinruralareas.InstalledontheInternet,installedWiFi,acomputer,andtheirownhouseasawarehouse,itconstitutesaTaobaoplatformforrurale-commerce.Intheruralmarket,e-commercemainlyincludestwoaspects,thefirstisthedeclineofconsumergoods,andthesecondistheupwardmovementofagriculturalproducts.Thedevelopmentofrurale-commercecaneffectivelyactivatetheruraleconomy,improvethequalityoflifeoffarmers,andpromotethedevelopmentandprogressofruralareas.Atpresent,China'sruraldevelopmentstilllagsbehindurbandevelopment.Inordertopromoteruralmodernizationandpromotesupply-sidereform,itisnecessarytopromotethedevelopmentofrurale-commerce,sothatthewiderlocalitiesandpeoplecanenjoytheachievementsofthetimes.Inordertopromotethedevelopmentofrurale-commerce,thispaperanalyzesthedevelopmentstatusofrurale-commerceinthefirstbatchoftypicalTaobaoVillageXiaoyuVillage,andputsforwardsuggestionsforfuturebenefitimprovementinthedevelopmentofrurale-commerce.Thestaffprovidesthenecessaryassistance.Keywords:rural;e-commerce;TaobaoVillage;benefitimprovement目录摘要...............................................................IABSTRACT...........................................................II一、引言............................................................1二、农村电商概述....................................................1（一）农村电商的概念..............................................1（二）农村电商的发展现状..........................................2三、肖泾村农村电商典型案例分析......................................4（一）基本村情...................................................4（二）发展和提高农村电商效益的举措................................5（三）几点启示....................................................6四、影响我国农村电商发展的主要因素..................................7（一）主体因素....................................................71.农户素质偏低...............................................72.缺乏专业人才...............................................73.政府机关支持力度不够.......................................7（二）环境方面....................................................8（三）市场方面....................................................81.服务商发育不良.............................................82.品牌混乱...................................................93.融资困难.................
