苏宁易购O2O电商模式的物流配送整合策略目录............................................................1.............................................................2..............................................................3........................................................3........................................................3.........................................3...................................3.............................................3..................................................3...............................................3...............................................4...........................................4...........................................4...........................................4................................................6.....................................6..................................6................................7...........................7........................................8..................................9........................................9.....................9................................10....................................10..............................12..................................12........................12....................................13.......................13...................14.............................15................................15...................................................17...........................................................18.............................................................19苏宁易购O2O电商模式与物流配送整合策略研究中文摘要本文展开对基于苏宁易购O2O电商模式与物流配送整合策略的研究，其主要目的在于了解当前O2O电商模式与物流配送整合的基础上，苏宁易购在物流发展中的配送现状。苏宁易购从O2O模式下可以衍生出O2O2O模式，相对O2O模式来说，O2O2O模式之所以在O2O模式的基础上进行提升的核心在于物流业与销售产品存在着普通性与特殊性。把实体店当成一个商品流转的中心，通过互联网推广，让顾客在线上下单，卖家能够快速、准确地对顾客进行发货。这一种新零售客户让对于线上服务、线下体验以及对进行O2O融合的零售新模式。[关键词]：苏宁易购；O2O电商模式；物流配送；整合SuNingYiGouO2ObusinessmodelandlogisticsintegrationstrategyresearchABSTRCTInthispaper,basedonSuNingyiYiGouO2Obusinessmodelandlogisticsintegrationstrategyresearch,itsmainpurposeistounderstandthecurrentO2Obusinessmodeandlogisticsanddistribution,onthebasisofSuNingyiYiGouinthedevelopmentoflogisticsdistributionsituation.SuNingyiYiGoucanbederivedfromO2OmodeO2O2Opattern,relativeO2Omode,O2O2OpatternbeingonthebasisoftheO2Omodeforascensionisattheheartofthelogisticsindustrywithsalesproductsexistuniversalityandparticularity.Theentityshopasacommoditycirculationcenter,throughtheInternetpromotion,letcustomersonline,upanddownthesellercanquicklyandaccuratelytothecustomerforthedelivery.Thiskindofnewretailcustomersforonlineservices,theofflineexperiencesaswellastothenewmodeofretailO2Ofusion.[keywords]:SuNingYiGou;O2Oelectricitymode;Logisticsdistribution;integration1前言1.1选题背景随着互联网的不断发展，电子商务在互联网进程中得到了广泛的应用，同时带动了互联网中企业的线上和线下的发展，在另一方面促进了企业的发展。在企业的发展过程中，需要将020电商模式和物流配送结合起来作为企业发展的重点，因为这是企业发展的主要命脉，决定了企业的销售总额。从一方面来说，020电商模式和物理配送的有效结合可以为客户提供更便捷的服务，销售更多...
