湖南省隆回县第二中学高中英语 模块四 Unit1 Period6-10 Word power导学案 新人教版必修4

Module 4 Unit 1 AdvertisingPeriod 6 Word power Originated by Ms. Yang Revised by Ms. Jiang and Ms. XuStudying task: Using suffixes & Sales and marketingStudying aims: 1.Get to learn some words that are created by adding suffixes to the root words. 2. Learn more words and expressions related to sales and marketing. 3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes.Self education(自主学习): Task 1: Blank-filling (Advertise) Advertisements are an important part of life.They use lots of __ attractive ___ (attract) and ___ exci ting __ (excite) images to sell products or services. __ Generally __ (General) speaking, there are two main types: __ commercial __ (commerce) ads and PSAs. They do not always tell you the __ truth _____ (true). We should be ____ careful __ (care).Question: How are these new words formed? Team work(合作探究): Task 2:How to form adjectives from nouns and verbs?(参考教材 P6) Task 3: Competition:Think more words that are created this way.Which group can win ?The group that has the most words wins. Task 4 :Read the passage on page 7 and guess the meanings of the following words.Product 产品 Market research 市场调查 Consumers 消费者 Sales and marketing 销售和市场 Sales target 销售目标 High quality 高质量 Market share 市场份额 Sales figures 销售量 Sales/marketing department 销售 / 营销部门 Target detection (目标检Task 5:Finish the exercise on page6~7 1 Class: Group: No. Name: Module 4 Unit 1 Advertising Period 7 Grammer and usage(1)Originated by Ms. Yang Revised by Ms. Jiang and Ms. XuStudying task: Direct speech & reported speechStudying aims:1.Learn direct speech and reported speech. as a whole.2. learn the way to change direct speech into ...