摘要自2016年以来，市场为个人提供了一系列音频节目和服务，许多音频节目和服务已变成了知识创造与消费发展的推动了。它将经济引入到文教领域，让知识资源得到有效的供需匹配，使互联网由无偿的免费知识的传递方变为了知识创造与消费的载体，开创了以音频节目作为载体、将知识作为商品的付费共享经济新模式。基于以上背景，本文采用问卷调查法，案例分析法和文献分析法，深入探讨了音频节目作为数字环境载体的知识实现方式，以及相应付费用户的行为内涵和特征。本文将知识实现模式分为UGC实现模式，PGC实现模式和PUGC实现模式。从用户的角度来看，定义了知识支付和用户行为的内涵。其次，基于知识支付的研究现状，分析了用户行为的特征。音频节目支付是为用户提供的商业服务，用于缓解移动互联网时期用户的发展焦虑，且专注于具有解决移动互联网时代用户的发展焦虑，并专注于具有特异性和可操作性的高视觉价值信息。用户的支付行为在本文中定义为知识的支付行为。最后，通过整合知识货币化与用户行为和满意度，提出了三种支付音频节目产品和平台的战略建议，即免费内容和付费内容交叉设置，尝试开发各种形式的支付方式，专注于服务以积累稳定的用户来实现平台的可持续发展。总的来说，知识实现市场将会通过激烈的变革和重整逐渐形成稳定的格局并最终走向成熟。关键词用户行为；用户体验；内容付费；内容变现AbstractSince2016,themarkethasprovidedindividualswitharangeofaudioprogramsandservices,andmanyaudioprogramsandserviceshavebecomeanewimpetusforknowledgecreationandconsumptiondevelopment.Theintroductionofeconomicfactors,thepromotionofknowledgeresourcestoachieveeffectivesupplyanddemandmatching,theInternetfromthefreeknowledgetransmittertothecarrierofknowledgecreationandconsumption,openedupapaidsharingeconomicmodelwithaudioprogramsasacarrierandknowledgeasacommodity.Basedontheabovebackground,thispaperusesthequestionnairesurveymethod,caseanalysismethodandliteratureanalysismethodtodeeplyexploretheknowledgerealizationmethodofaudioprogramasthedigitalenvironmentcarrier,andthebehaviorconnotationandcharacteristicsofthecorrespondingpayingusers.ThispaperdividestheknowledgerealizationmodeintoUGCimplementationmode,PGCimplementationmodeandPUGCimplementationmode.Fromtheuser'spointofview,themeaningofknowledgepaymentanduserbehaviorisdefined.Secondly,basedontheresearchstatusofknowledgepayment,thecharacteristicsofuserbehaviorareanalyzed.AudioprogrampaymentisacommercialserviceprovidedtouserstoaddressthedevelopmentanxietyofusersinthemobileInterneteraandtofocusonhighvisualvalueinformationwithspecificityandoperability.Theuser'spaymentbehaviorisdefinedinthispaperasthepaymentbehaviorofknowledge.Finally,byintegratingknowledgemonetizationwithuserbehaviorandsatisfaction,threestrategicproposalsforpayingforaudioprogramproductsandplatformsareproposed,namely,freecontentandpaidcontentcross-setting,tryingtodevelopvariousformsofpaymentmethods,focusingonservices.Accumulatestableuserstoachievesustainabledevelopmentoftheplatform.Ingeneral,theknowledgerealizationmarketisgraduallyformingastablepatternthroughfiercechangesandrestructuring,andknowledgerealizationproductswilleventuallymature.KeywordsUserbehavior;userexperience;contentpayment;contentrealization目录摘要............................................................................................................................................IAbstract....................................................................................................................................II绪论.........................................................................
