2235 吨牛羊生鲜肉冷链物流系统新建项目可行性讨论报告 目 录第一章 总论.............................................................................................11.1 项目单位基本情况...............................................................................11.2 项目建设方案.......................................................................................41.3 投资结构及资金来源...........................................................................51.4 项目效益...............................................................................................61.5 可行性讨论报告编制依据...................................................................71.6 综合评价...............................................................................................9第二章 背景及必要性...........................................................................122.1 项目建设背景.....................................................................................122.2 项目建设的必要性.............................................................................13第三章 建设条件...................................................................................163.1 项目区概况.........................................................................................163.2 项目建设条件优势分析.....................................................................19第四章 市场分析与销售方案...............................................................274.1 市场分析.............................................................................................274.2 营销策略、方案、模式.....................................................................314.3 市场风险分析.....................................................................................32第五章 建设方案...................................................................................375.1 产品方案和建设规模.........................................................................375.2 建设规...