目录第一章 总论...............................................................1一、项目概况............................................................1二、报告编制的依据......................................................2三、编制内容............................................................2四、结论与建议..........................................................3五、主要技术经济指标....................................................4第二章 业主基本情况.......................................................6一、业主简介............................................................6二、学校优势............................................................9三、学校所获得的成绩...................................................10第三章 项目背景和建设的必要性............................................14一、项目背景...........................................................14二、项目建设的必要性...................................................18第四章 项目市场分析......................................................22一、项目需求分析.......................................................22二、项目定位...........................................................22三、项目定价...........................................................22四、项目 SWOT 分析......................................................23第五章 项目建设条件......................................................24一、项目位置...........................................................24二、项目建设用地情况...................................................24三、项目综合情况.......................................................25四、项目建设条件.......................................................26第六章 项目建设工程方案..................................................31一、主要设计依据.......................................................31二、设计指导思想及主要原则.............................................32三、建筑方案概要.......................................................32...