移动电子商务的商业模式讨论——以空中网为例学生姓名：饶财兴 班级：050933指导老师：刘元洪摘 要：随着互联网与移动通信技术的快速进展和融合，移动电子商务产生并取得了长足的进展。但是通过调查发现移动电子商务的进展也有诸多限制因素，商业模式单一、同化即为其中最明显和急待解决的问题之一。因此要想在移动电子商务领域取得成功，相关企业必须对移动电子商务的商业模式作广泛深化的讨论，进行商业模式创新。首先，论文通过对国内外移动电子商务商业模式的讨论，结合空中网的实际情况，对空中网商业模式的进展历程与现状进行分析。其次，详细分析了空中网商业模式存在业务结构不合理、业务战略混乱、商业模式升级没有考虑到现实情况等问题。最后，针对空中网商业模式存在的问题，论文提出了空中网应从优化业务组合，调整业务战略，跟随市场趋势，满足用户需求入手，改善其商业模式。关键词：移动电子商务 商业模式 空中网指导老师签名： Research on Business Model of MobileE-commerce -- Taking Kongzhong.com for anExampleStudent name：Rao CaixingSupervisor：Liu YuanhongClass：050933【Abstract】With the rapid development and integration of internet and mobilecommunication technology, mobile commerce has achieved considerable development. Butaccording to the survey, the development of mobile commerce has a lot of constraints too.The similarity of bussiness model is one of the most obvious and pressing issues. Thereforeif an enterprise wants to be a success in mobile commerce domain, it must do widespreadand thorough research about the bussiness model of mobile commerce and carry on the business model innovation.Firstly, according to the study on the business model of mobile e-commerce at homeand abroad, combined with the actual situation of the kongzhong.com, the developmentprocess and status of the business model of kongzhong.com was analyzed. Secondly, detailed analysis the problems existing in the bussiness model of kongzhong.com such asirrational business structure, chaotic business...
