辽宁省高等教育自学考试 公司管理 专业(本科段) 毕 业 设 计 (论 文)设计题目：光大永明人寿保险有限公司辽宁分公司企业文化建设讨论2025 年 8 月摘 要保险企业文化是保险企业进展的精神动力，保险企业文化建设有助于提升保险企业的竞争力、凝聚力、向心力和创新力，对保险企业的健康、可持续进展起着举足轻重的作用。保险企业要实现又好又快进展，不仅要注重资本实力和市场规模等硬性指标，更要重视企业文化的构建，进而提升保险公司的“软实力”。本文以现代保险企业文化建设为背景，由企业文化建设与企业经营关系的相关理论，得出建设好企业文化可以提升企业核心竞争力的推论。通过对光大永明人寿保险有限公司辽宁分公司（以下简称光大永明）企业文化案例讨论，试图为光大永明建设优秀企业文化，提升其核心竞争力，保持长期优良的经营情况，寻找健康进展之路，从而揭示出强化优秀企业文化建设的措施、手段。关键词：保险 企业文化 竞争AbstractInsurance enterprise culture is the spiritual power for the development of insurance enterprise, the culture construction of insurance company is helpful to improve the competitiveness, cohesion, solidarity and innovation. It plays an important role in the healthy and sustainable development of enterprises.The modern insurance enterprise culture construction as the background, by the theory of enterprise culture and enterprise business relationship that building a good corporate culture can enhance the core competitiveness of enterprises inferences. Through to Sun Life Everbright Life Insurance Co., Ltd. Liaoning Branch Company (hereinafter called Sun Life Everbright) case studies of enterprise culture to for Sun Life Everbright Building Excellent Enterprise Culture and enhance the core competitiveness, maintaining an excellent long-term business, looking for the road of healthy development, thus revealing the measures to strengthen the excellent enterprise culture construction.Key words: insurance enterprise culture comKey words: insurance...
