目录第一章 概述..............................................................................................................................3 第二章 方案正体......................................................................................................................4 1 背景分析............................................................................................................................................42 市场调查............................................................................................................................................62.1“头脑风暴”会议............................................................................................................................62.2 意见领袖讨论会.............................................................................................................................62.3 老师指导设计调查问卷及调查方法.............................................................................................62.4 调查问卷回收情况分析.................................................................................................................72.5 调查问卷（见附件）.....................................................................................................................72.6 调查问卷分析.................................................................................................................................72.7 市场细分.......................................................................................................................................113 市场分析..........................................................................................................................................123.1 市场总体分析...............................................................................................................................123.2 调查问卷的总结分析...................................................................................................
