广州城建职业学院毕业设计题目__好家美配电箱装饰画 营销策划书 ________目录：一、调查分析阶段..............................................................4（一）市场调查............................................................4（二）市场分析和定位......................................................51．市场分析：天时地利.................................................5（三）消费者定位..........................................................5（四）SWOT 分析...........................................................5二、策划阶段..................................................................6（一）4P 策划.............................................................61.产品策划............................................................62.价格策划............................................................73.渠道策划............................................................84.促销策划...........................................................10（二）CIS 策划...........................................................101.MI：...............................................................102.BI：...............................................................103.VI：...............................................................11（三）品牌推广...........................................................111. 品牌初创期、成长期...............................................112. 品牌成熟期......................................................123. 品牌衰退期........................................................12（四）创意策划——产品创新，开发新产品...................................13（五）经费预算...........................................................15（六）效果评估...........................................................151.定性分析...........................................................152.定量分析...........................................................15好家美 配电箱装饰画营销策划书摘要： 目前装修行业进入了“轻装修、重装饰”时代，同时也...
