广州城建职业学院毕业设计题目_宜家家居天河区林河中路卖场经营策略调查报告 宜家家居天河区林和中路卖场经营策略调查报告 摘要 到目前为止, 宜家家居之所以能成为世界上最大的家具家居用品商家，不仅仅只依赖于其产品，还得益于其独特合理的经营策略。经营模式对于企业的进展至关重要，本文通过调查位于广州天河区卖场，分析其经营现状优势，如人性化销售策略、合理选址策略、准确的目标市场定位和策略、独特的研发设计体系战略；劣势，如质量参差不齐、缺乏电子商务支持、销售终端网络建设缺失等问题。本文对宜家家居的经营策略进行归纳总结， 让我们更清楚的看到经营策略对于企业进展的重大意义。关键词 宜家家居、经营战略、分析Abstract： Now, IKEA has become the largest furniture and household products businesses in the world. It is depends on its products, but also thanks to its unique and reasonable business strategy. Business model is vital for the development of enterprises. This survey investigates of IKEA which is located in Tianhe District. On the one hand, analyze the advantages of operating status, such as user-friendly sales strategy, reasonable location strategy, accurate market positioning and strategy, unique design system. On the other hand, the disadvantages from IKEA, such as quality uneven, lack of e-commerce sales support, lack of terminal network construction etc. Through this article we can summarize the business strategy of IKEA, make us to see the significance of business strategy for the development of enterprises clearly.Key Words: IKEA 、 operating strategy 、 analytical investigation一、宜家家居的简介（一）宜家家居简介宜家（IKEA）是世界著名的家具卖场，于 1943 年创立于瑞典，经过了近七十年的进展，宜家家居在全世界取得了巨大的成功，至 2025 年底，宜家家居在世界近四十个国家拥有近三百家家大型门店，年销售额达到了 231 亿美元，净利润 27 亿欧元，是世界最大的家具家居用品商家。并且宜家最近几年一直保持着百分之十左右的复合增长率，在全球经济不景气的条件下...
