下载后可任意编辑，修改目 录第一章 总论...............................................................................................51.1 项目概况........................................................................................51.2 项目提出的背景及建设必要性....................................................51.3 可行性讨论的依据和范围............................................................61.4 主要技术经济指标........................................................................61.5 施工进度计划................................................................................6第二章 市场调研及前景预测...................................................................82.1 酒店的概念....................................................................................82.2 需求分析........................................................................................92.3 项目比较分析................................................................................9第三章 项目定位...................................................................................103.1 主题定位......................................................................................103.2 功能定位......................................................................................103.3 市场定位......................................................................................103.4 项目建设方案及规划设计定位.................................................113.5 价格定位......................................................................................123.7 销售方式定位..............................................................................143.8 物业管理定位..............................................................................15第四章 营销策略..............................................................................174.1 卖点整合......................................................................................174.2 优惠措施.............
