本科毕业论文-—电子商务整合绍兴旅游业的对策研究

毕业论文（设计） 题 目 电子商务整合绍兴旅游业的对策讨论 姓 名 王思浩 学 号 3100113073 专业班级 电子商务 102 指导老师 李成刚 分 院 经济与贸易学院 完成日期 2025 年 5 月 18 日 宁波理工学院Research on Countermeasures of Integration of Tourist Industry in Shaoxing by E-businessWang Sihao摘 要本文通过对国内外电子商务理论、旅游电子商务理论等文献的讨论，理清了国内外是如何通过旅游电子商务整合旅游业、在整合过程中存在的问题和解决方法。分析绍兴如何用旅游电子商务去整合当地的旅游资源。本文对绍兴地区旅游业存在的问题进行问卷调研，利用 SPSS 17.0 软件进行实证分析。借鉴丽江旅游电子商务整合旅游业的案例，对解决在整合中出现的问题进行了较为深化的讨论，最后提出对绍兴地区电子商务整合旅游业的对策。关键词 电子商务；旅游业；整合AbstractThrough the research on literatures on foreign and domestic E-business theories and tourism E-business theories and so forth, the paper clarifies how domestic and foreign countries integrate the tourist industry by tourism E-business, and the problems existing in the integration and solutions. The paper also introduces how Shaoxing applies the tourism E-business to integrate local tourism resources.The paper conducts questionnaire inquiry on problems existing in the tourist industry in Shaoxing and applies SPSS 17.0 software to realize empirical analysis. Using the case of integration of the tourist industry in Lijiang with application of the tourism E-business, the paper conducts relatively deep research on solutions to problems appearing in integration and finally proposes countermeasures for the integration of tourist industry in Shaoxing with application of E-business. Keywords E-commerce；tourism；integration目 录一、引 言..............................................................................................................1（一）讨论目的..............................................